Turn Your Building Drawings Into a Construction Marketing Tool | balfourbeattyatlanta.info

One of the top priorities for every company is business growth. Construction startups compete for clients. Established companies search for new ways to expand their business. In the end, everyone is looking for new business.Construction marketing requires a good marketing strategy designed for the construction industry. Organizations may also use different construction marketing tools. But they can be costly and time consuming.Construction companies have a sales team reaching out to potential customers and qualifying leads. A marketing team creating presentations and promotional materials. And a website presenting their services and products.So how do you stay ahead of your competition? Are you using your completed construction drawings to get more business? When we ask that question, the answers are all along the same line. No, we’re not using building plans to win more work. We hear companies say, “we acquired a company and they handed us blueprints that we store in boxes and drawers in our storage facility.” Or “we have all our projects in digital format on a network drive we can all access.” Or “Some of our projects are saved as blueprints in our office, others in CAD format on hard-drives, and the newest ones on a network drive”.So we ask the question again: are you using your construction drawings to win new or more business?Use The National GIS of Building Plans to Showcase Your Building Plans on Search EnginesABR put a solution in place that complements the work of your marketing and sales teams. A solution to showcase your project portfolio to the largest audience possible.The National GIS of building plans is a database for construction drawings at national level. It features a public interface that lists documents by address and is indexed by search engines. The national GIS is a powerful tool to showcase your work on the most used search engines.Use Your Building Plans and Let Search Engines Qualify Your LeadsIn addition to having your projects indexed by search engines, there is also the added advantage of having them listed by address. Whenever someone searches for an address, your files will be listed in the search results because of the way ABR pages are indexed.How to Use Your Construction Drawings as a Selling ToolUsing your construction drawings as a selling tool is as easy as one-two-three. Register for a free organization account with the national GIS of building plans. Complete your organization profile. And upload your building plans.